360° view of your customers and prospective customers: Thomas Pittman will help you consolidate all of your sources of customer information to provide you a full view of your customers and prospective customers.

If, for example, a sales lead has attended a webinar about the super widets that you produce, is a subscriber to your online newsletter and loves to read articles about super widgets, and sent you a question last month about super widgets, you should be able to get this information at a glance so that your salesperson can get on the phone and sell this person super widgets!

Similar logic applies to your existing customers. The more information that you have in one place about people who interact with your business, the more effective you can be in marketing to those people.