360° view of your customers
and prospective customers: Thomas
Pittman will help you consolidate all of your sources of customer
information to provide you a full view of your customers and
prospective customers...
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more
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Webinars: Thomas
Pittman can help you put on your online event, or set up your
portal after it happens...
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more |
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Forms: Forms
let you control what kind of feedback you get from your vistitors.
Thomas Pittman can translate this data into real-time...
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more |
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Forums: Forums
allow your site visitors to express themselves. This fosters
active community discussions around topics that you can administer...
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more |
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| Challenge: A
company launched their website and was using software to track
who was visting
their website anonymously. When they moved their electronic
newletter "in house", they wanted to be able to
track what individual "non-anonymous" subscribers
were reading. Knowledge of anonymous activity is valuable, but
to increase sales, they wanted to know what real people were
doing on their site so that they could target them with individualized
messages and rank their perspective sales opportunities according
to what they were doing on their website. |
| Solution:
Thomas Pittman worked with this company
to create their electronic
newsletter that implemented Thomas Pittman's "out of
the box" advanced tracking techniques. This saved
the company over $200,000 a year in
costs they were paying their previous vendor. The implementation
was so successful (the newsletter generated $9.4M in FY2001)
that the company hired Thomas Pittman to develop their webinar
portals that implement similar tracking mechanisms. They now
rank their web visitors and target them with content and marketing
messages according to their interests. |
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| Challenge: A
company wanted to quickly obtain answers to specific questions
from users on their website and wanted quick feedback from visitors
about the content of whitepapers that appear in their website. |
| Solution:
Thomas Pittman implemented polls
on several pages that could be administered by non-technical
members of the marketing team and a content
rating system where visitors to the site could rate their
company whitepapers. |
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| Challenges: A company wanted
web feedback forms to take information that was entered by
users and email it to members of their marketing team who
needed the information delivered to them in real-time as it
came in.
That same company had needs in other departments
for similar types of forms and still wanted the email functionality,
but also wanted the data stored in a database where they could
use detail and aggregate reports to access the data and export
the data for use in marketing campaigns.
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| Solution:
Thomas Pittman quickly and effectively
implemented several of these solutions on multiple server platforms
(including Unix, Linux, and Microsoft Windows NT and 2000) for
this large company. Their use has been successful—today,
as the need arises, this company still employs Thomas Pittman
to create new forms and reports. |
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see
a tracking screenshot example